Competitive research is one of the best ways to identify gaps in your Industry Email List content marketing. If there's a topic that's driving organic traffic to multiple competing sites and you don't have a page that addresses that topic, you have a gap in your content marketing. SEMrush is one of the best competitive research tools because it will give you a Industry Email List report on which keywords and pages are getting the most traffic (by percentage) from competing websites. If you export these reports for a handful of competitors, you can compare trends and find opportunities to create new content that will bring
A relevant audience - since you share the same audience as these competitors - to your site. The key point here is to research trends across multiple Industry Email List competitors, as this confirms the topic is something that resonates with Industry Email List your audience. Another important point is to review the quality of your competitors' pages. Can you realistically create something that is equal or better? If the answer is no, move on to another opportunity as this is the bar you will need to hit if you ever want to rank for related terms. Conclusion Content marketing opportunities are easy to find if you know where to look. Start with your existing pages and identify where you have
Opportunities to make small changes that can have a big SEO impact. These opportunities typically involve some form of reuse, reformat, and update. After Industry Email List exhausting the opportunities available with your existing pages, get content inspiration by analyzing your audience and niche, as well as researching top competitor pages. Following this simple process will fuel your content marketing for years, ensuring you create content that performs well in search and helps your site drive organic traffic. The opinions expressed in this article are those of the guest Industry Email List author and not necessarily of Search Engine Land. Staff authors are listed here.