Almost impossible to check off all the elements I mention below for a subject line. See where the opportunities lie and grab them. 1. Topics your recipients will find interesting To start with an open door: mention topics in your subject line that resonate with your recipients. Sounds simple, but in execution it means you need to know your audience well. It requires you to keep track of and analyze the open rate of your emails. 2. Powerful Words A boring newsletter doesn't attract readers. Nor is a boring subject line. So take a good look at the subjects you mention.
Email and what opportunities they offer for executive list the subject line. Oh yes, and note: you don't want clickbait in your subject line. Nobody is happy about that. So if you use power words: live up to your claims. We noticed that words like 'prevent', 'strong', 'smarter', 'effective' and 'impact' are powerful. Need more inspiration? In this article you will find 200 powerful words . For article titles, but also good for subject lines. 3. Current affairs Your recipients want to be informed, otherwise they wouldn't sign up for something as periodic as your newsletter. For Frankwatching, changes in algorithms.
New functions within social media platforms often work well. 4. Negative approach This one is a bit more difficult, but we discovered that a negative approach often works better than a positive approach. Think of 'Why your LinkedIn post isn't working' versus 'This is how your LinkedIn post works well'. You have to decide for yourself whether it fits your brand and the message you want to convey, but it can be a powerful approach. 5. Verbs Verbs give your subject line a little more punch, and that reads better. Make sure that the subject line is not full of auxiliary verbs.