Building a community that reads our articles appreciates the amount of work we put into them and supports us in our activities is crucial for our Foundation emphasizes Joanna Majewska. A good practice is to present what the subscriber can expect when subscribing to the newsletter. Notice how the National Museum in Warsaw did it. Museum in Warsaw Source Newsletter sent by the National Museum in Warsaw A transparent process of subscribing to the newsletter is not everything. It is worth following this principle when creating a newsletter. Below you will find a mailing from LensCulture. The information contained therein is aesthetically presented navigation is facilitated by clear CTA call to action buttons that direct recipients to the page they are interested in.
An example of a newsletter from the cultural industryBy sending an e mail you can also ask visitors about their impressions. Mailing from Multikino asking for opinions Source Mailing from Multikino Of course that's not all. The possibilities associated with this tool are really huge. We recommend the email marketing course where you will whatsapp mobile number list learn step by step how to effectively conduct email marketing. Online education through webinars Communication on the Internet does not have to fulfill only a marketing function. It can successfully educate recipients and encourage them to delve into the world of culture. A good example of this are webinars . It is a type of online seminar that enables mutual contact between the meeting leader and its participants.
This form of education during the pandemic was adopted by the National Museum in Warsaw where they encouraged among others high school graduates to participate in online lessons. By creating a webinar you register for the event thus collecting the email addresses of interested people. After finishing the webinar you can stay in touch with your subscribers informing them about the next events new exhibitions etc. It is worth knowing that you do not need to use an additional tool for recording webinars everything is available in the FreshMail system. Learn how to organize a webinar via the FreshMail system . In turn the Nowohuckie Centrum Kultury in Krakow has focused on educating employees of cultural staff and creates a knowledge base for them available in the form of webinars.