Secured credit card issued by Velo In such cases, it is worth making the target element brighter, attracting attention. I, as well as at the “Severe Weaknesses are consider in isolation from the path to the goals, and often improving the overall usability of each page (for example, adding explanatory texts or hiding bulky forms in buttons) leads to deviations from the intend path, and many users "slip" past. Of course, this ruces the conversion. THE PRINCIPLE OF WORKING WITH A WEBVISOR ON AN EXAMPLE. SURFACE ANALYSIS Let's take the most common task: to find out why there are no orders from the site.
First of all, it is necessary to create goals in Yandex.Metrica - to prescribe those user actions that lead to placing an order. For example, visiting the contact Vietnam phone number list page, clicking on the order form or callback. future. webvisor_nasyroyka_celey We update the counter code on the site. To evaluate visit data and find gaps in the usability of the site, we will use only a web browser. After two weeks of collecting statistics, we go to this service, in the "Columns" tab, check the boxes for those indicators that interest us. webvisor_stolbcy Set up filtering by several parameters.
In our case, these are “Source type: clicks on links on sites” and “Login page”. webvisor_filtr Of the filter visits, we look first of all at the target visits in order to understand why users complet the target action or did not place an order if the purchase was abandon after the target action was complet. After analyzing the target visits, we move on to analyzing all the other filter visits and trying to understand why these users did not take the target action. After the analysis, you can draw conclusions about the errors in the usability of the site and make changes to the site. Then you ne to wait two weeks to collect new statistics, re-analyze and check whether the conclusions were correct.