This feature is a method of Google to keep its place as the first online advertising network used. Showcase Shopping Ads During Google Marketing Live 2019, the Internet giant also announced that it was expanding its advertising offer on Google Images. This scope will be called Showcase Shopping Ads , and will be available on Google Images, Discover and then YouTube. This format allows brands to group together a selection of associated products within a banner. It strongly encourages the discovery of new products by users. Discovery Ads Google has also developed a new , more visual and mobile-first ad format.
Discovery Ads . These will be broadcast on: Discover , between two articles YouTube , between two videos Gmail , in the "Promotions" and "Social Networks" tabs Discovery fax list Ads Interface Discovery Ads interfaces on the different applications – © Google This new format will allow advertisers to target their audiences among different Google environments thanks to the information that the latter keeps, such as the videos that Internet users watch on YouTube.
He websites that they consult or the applications that they have downloaded. Showcase Shopping Ads ads can also be displayed in the heart of a single page by integrating only the image, title, description, website favicon and URL address. It will be in place for all advertisers during 2019. Gallery Ads Among the new features, Google has developed a new advertising format that is integrated with Search . The latter is a product carousel on mobile and is called Gallery Ads . According to the Internet giant, this feature could increase ad interactions by +25%. To be all the more impactful for Internet users, Google has decided to base these ads on the visual. Companies will be able to include 4 to 8 photos in order to attract Internet users who are looking for products.