Dropping a stack of business cards Special Database on your sales colleagues' desks is now a thing of the past. Instead, marketing can keep a list of enriched leads and their status. As soon as a lead is sales ready , sales receive a signal from the system. Sales can then continue working with this lead, updating the system when the lead's status Special Database changes. This keeps marketing informed of what is happening with the leads they provide. Also read: Marketing automation is all about timing, the rest is secondary Joint meetings Technology isn't Special Database everything, of course.
Outside the marketing and sales Special Database systems, it is good to regularly discuss data and results together. Preferably face-to-face. This way questions and problems that arise can be dealt with and you avoid misunderstandings. In addition, both departments become familiar with each other, which in turn Special Database benefits teamwork. When we talk about getting together regularly, it's weekly rather than monthly. Shared objectives and KPIs Shared objectives and KPIs also play an important role in the alignment of marketing and sales. By Special Database striving for the same objectives together, only one team is created with one task.
For example, it can be agreed to Special Database bring in at least a Y number of leads in period X, of which 10 percent are converted into customers. If marketing doesn't deliver enough leads, sales won't reach its 10 percent Y target. If sales do not reach 10 percent of Y, then marketing can deliver double Y, but the final objective is still Special Database not achieved. Both departments are therefore dependent on each other and will have to work together to achieve the objective. Interaction with customers Joint interaction with customers ensures Special Database that needs are identified even better. Marketing pays attention to aspects other than sales.