Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve Special leads vdevoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce Special leads the return on investment (ROI) you had anticipated. Leads trickled in and then wasted away. It’s an all too common problem.
That’s because marketing leaders tend to pour all their energy Special leads into the most visible parts of an event: the sizzle. While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and Special leads after your events. Attract Your Ideal Prospects Before the Event For event success, you need the right people to attend. Here’s how to ensure they do. 1. Invite People! It Special leads should go without saying that you need to invite people to an event.
However, many organizers just expect visitors to arrive at their Special leads booth when the doors open or to choose their conference session from the many options during the same time slot. Send an email or direct mail invitation, allowing attendees to plan. 2. Go Beyond Email Invitations While you should send an email—it’s inexpensive and can’t hurt—there is a risk of letting it do Special leads all the heavy lifting. In the lead-up to an event, there’s a lot of email competition and it’s all too easy for recipients to hit the delete button. To stand out from the crowd, you should also do something personal.