Make it easy. One of the biggest hurdles to switching is the time, effort, and effort it takes the customer. The easier you make it with a clean website user experience, jargon-free copy, and a hassle-free checkout process, the more likely you are to close quality sales. (Depending on the data, the odds increase!) Don't skimp on information. The more knowledge you can provide potential customers (whether it's about products, prices, payments, or processes), the calmer and more at ease they'll feel. (Buyers choose sellers who provide enough information to ease through each stage of the buying process so it's worth it.
Do all of this efficiently, and you'll need less investment to industry email list generate leads above the bottom of the funnel. Finally, this brings us to the bottom of the funnel strategy. We are now at the business end of the marketing funnel which means it's show time. Earlier in the funnel, you've attracted, engaged, and held the prospect's hand. Now, it's time to seal the deal and turn them into customers. That's it: made easy! We’ve said it before, but the easier you make the customer’s journey, the more likely they are to convert. After all, three out of five prospects fail to take action simply because it's easier not to.
Nurture your leads. As a mid-funnel sales tactic, this might seem like a no-brainer, but the truth is it’s even more important at the bottom of the funnel. Poor lead nurturing is one of the most common reasons for failed conversions and why only marketing leads make it to sales. Remember, a bottom-of-the-funnel strategy isn't just about your customers making a purchase. It's about getting them to take action, for example, take a free trial or agree to a demo. To that end, presenting relevant case studies to potential clients is one of the most convincing ways to get them to do so and an easy way to close any deal. Pro Tip: Running an effective sales funnel increases leads for less investment. Conclusion Remember that the funnel is all about understanding.